Cookies Policy

EIXOS INTELIGENTES LDA (PT519365933), trading as wearefractional.ai ("we" or "Company"), uses cookies and similar tracking technologies on our website to enhance user experience, analyze site usage, and support our marketing efforts in compliance with applicable laws (including the GDPR and ePrivacy Directive). This Cookie Policy explains what cookies are, which types we use and why, and how you can manage your preferences.

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What Are Cookies?

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Cookies are small text files that a website stores on your device when you visit. They enable the site to remember your actions and preferences (such as login, language, and other settings) over a period of time, so you don't have to re-enter them whenever you come back to the site or browse between pages. Cookies help us improve your browsing experience and analyze site usage. Some cookies come directly from our website (first-party cookies), while others may be placed by third-party services we use (third-party cookies). Cookies can remain on your device for different periods – session cookies last only while your browser is open and are deleted when you close it, whereas persistent cookies survive after your browser is closed and are used to remember you when you return.

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Types of Cookies We Use

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We group the cookies on our site by their purpose. In line with best practices, our Cookie Policy lists the categories of cookies we use (e.g., strictly necessary, analytics, marketing) and the purpose of each. Below are the main categories of cookies utilized on wearefractional.ai:

• Strictly Necessary Cookies: These cookies are essential for the website to function properly. They enable core features like page navigation, access to secure areas (e.g., account login), and fraud prevention. Without these cookies, the site cannot operate correctly. Because they are crucial for delivering the service you explicitly request, they do not require your consent under GDPR (they are set based on our legitimate interests in operating the site).
• Functional Cookies: Sometimes called "preferences" cookies, these allow the site to remember choices you make (such as your username, language or region) to provide enhanced, more personal features. For example, a functional cookie may remember your language preference or other customization so you don't have to set it each time. While not strictly necessary, these improve usability and may be enabled by default; however, you can disable them if you wish.

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Analytics/Performance Cookies

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These cookies collect information about how you use our website, such as which pages you visit and if you encounter errors. We use this data to understand user interactions and improve our services (for example, by fixing bugs or enhancing content). For instance, we might use third-party analytics cookies (like Google Analytics) that track page visit frequency and user behavior in aggregate. These cookies are only set with your consent, as they are not strictly necessary; under GDPR, consent is the lawful basis for analytics cookies. All data collected is anonymized or aggregated where possible, and used for statistical purposes to help us optimize the site's performance and user experience.

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Advertising/Marketing Cookies

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Marketing cookies are used to track visitors across websites to display ads that are relevant and engaging for the individual user. On our B2B-focused site, these may include cookies from third-party advertising platforms or social media networks to measure the effectiveness of our marketing campaigns or to retarget visitors with relevant content. They may collect data about your browsing habits and profile your interests. These cookies will only be placed with your explicit consent, in compliance with GDPR's requirements for non-essential cookies. If consent is given, the information from these cookies may be shared with third-party advertisers or platforms we collaborate with for promoting our services, but only for the purposes disclosed.

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Third-Party Cookies

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Some cookies on our site are set by external service providers acting on our behalf. For example, we may use third-party analytics services (such as Google Analytics) or embed content from partners, which results in cookies set by those third parties. We ensure any third-party cookies used are covered by appropriate agreements, and we list these third parties and their cookie purposes in our detailed cookie inventory. You can find information about these in our cookie consent banner or Cookie Settings section on our site. We remain committed to transparency about any data such third-party cookies collect and how it's used.Cookie Consent and How to Manage PreferencesWhen you first visit our site, you will see a cookie consent banner that allows you to accept, reject, or customize your cookie preferences. We believe in giving you control: you can choose to consent to non-essential cookies (analytics, marketing) or decline them, while the necessary cookies remain enabled to ensure the basic functionality of the site. We do not load non-essential cookies unless and until you have given consent (no cookies other than strictly necessary will be active by default, per GDPR requirements of prior consent).

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Managing Preferences

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You can adjust your cookie preferences at any time by using our Cookie Settings tool (accessible via the cookie banner or a link in the website footer). This tool enables you to withdraw consent or modify which categories of cookies you permit, in a granular way. For example, if you initially accepted all cookies but later change your mind, you can disable analytics or marketing cookies through the preferences center and we will honor your updated choices immediately.In addition to our on-site preferences, you can manage or delete cookies through your web browser settings. Most browsers allow you to see what cookies you have, delete them on an individual or complete basis, and block or allow cookies from specific or all sites. Please note that blocking all cookies (including strictly necessary ones) through your browser may impact the core functionality of our site – for instance, you might not be able to log in or use certain secure features if necessary cookies are blocked.

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Cookie Duration

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Each cookie has a specific lifespan. Session cookies expire when you close your browser, whereas persistent cookies remain until they reach their set expiration date or you delete them. Our cookie consent tool or detailed cookie list specifies the duration of each cookie we use. We periodically review these lifespans to ensure they are no longer than necessary for their intended purpose.

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GDPR Compliance and Your Choices

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Our use of cookies aligns with EU laws including the General Data Protection Regulation (GDPR) and relevant national legislation. This means we seek your consent before using any cookies that are not strictly necessary for delivering our service. Consent is obtained in a clear, affirmative manner via our cookie banner. You also have the right to withdraw your consent at any time. Withdrawing consent will not retroactively affect the lawfulness of data collected while consent was active, but we will cease the related processing for the future. Non-essential cookies will be disabled if consent is withdrawn, and we will delete or anonymize any identifiable data collected through them if you request us to do so, in accordance with our Privacy Policy and data protection laws.

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We maintain records of users' cookie consent choices (a requirement under GDPR's accountability principle) to demonstrate compliance. If you have any questions about our use of cookies or how your data is handled in this context, please refer to our Privacy Policy for more information or contact us using the details provided below.

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Updates to this Cookie Policy

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We may update this Cookie Policy from time to time to reflect changes in technologies we use, legal requirements, or our business practices. If we make material changes, we will notify you by updating the "Last Updated" date at the top of this policy and, if appropriate, provide additional notice (such as a notice on our website or via email). We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of our website after any update signifies your acceptance of the Cookie Policy as revised.

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If you have questions or need further information about our Cookie Policy, you can contact us at privacy@wearefractional.ai.